CRYSTAL MINTER

Beaverton, Oregon ∙ (503) 754-3619 ∙ Email ∙ LinkedIn

Strategic marketing professional with deep experience in traditional and digital marketing and project management. Demonstrated success in optimizing marketing operations for efficiency and achievement, with a specialization in core digital campaigns and customer-centric strategies.

SKILLS & COMPETENCIES

• Project Management

• Program Management

• Strategic Planning

• Budgeting

• Cross-Functional Team Leadership

• Campaign Execution

• Lead Generation Strategies

• Email Marketing

• CRM Implementation

• Market Research

• Design Execution

EXPERIENCE

Toro & Hare Design and Illustration Studio: Marketing Program Manager

Remote/Contract | November 2023 to Present

Marketing Program Manager for a leading advertising agency, managing all aspects of marketing and project management to enhance the company’s brand visibility and drive business growth.

Responsibilities:

• Oversee program scope, objectives and success metrics, ensuring alignment and clear communication across teams and stakeholders. (e.g., communication plans, workback plans, demos, office hours, strategic workshops, events).

• Foster cross-functional collaboration to streamline processes and optimize project delivery.

• Develop and implement strategic plans to enhance program efficiency and effectiveness, contributing to overall organizational goals.

• Promote a constructive view of program management, framing it as an opportunity rather than a mandatory task.

• Identify and define key performance metrics aligned with objectives. Leverage data analytics to monitor progress, provide actionable insights and drive continuous improvements.

• Provide support with various administrative tasks, such as note taking, crafting meeting agendas, scheduling, and managing SharePoint and Microsoft Teams.

Key Accomplishments:

• Boosted the company’s brand visibility and engagement by through strategic management of social media, website, SEO, communications, and event planning initiatives.

• Successfully onboarded new clients and optimized project flow by coordinating assignments across designers, creative teams, and web developers, achieving a 95% on-time project delivery rate.

• Drove a 25% rise in website traffic and social media engagement for clients by developing targeted product marketing strategies, SEO initiatives, and ad campaigns.

• Grew revenue for Toro & Hare by establishing strategic partnerships, and implementing an efficient project packaging process from initial design through to delivery.

Paris Group Realty, LLC: Marketing Manager

Portland, OR | March 2021 to December 2023

Marketing Manager for Paris Group Realty, LLC, a Portland-based full-service real estate agency led by award-winning owner and principal broker, Claire Paris. The company takes a thoughtful and personal approach to real estate, garnering long-term relationships with clients.

Responsibilities:

• Project/Program Management: assign projects and drive results from inception to design, implementation, and maintenance.

• Strategy: department strategy; content strategy; conversion strategy; landing page & website strategy; social media & cross promotion strategy; website & module optimizations.

• Content Creation: new feature blogs; email blasts; webinars; content calendar creation; content editing and review; content graphics; videos.

• Public Relations & Community Outreach: press releases; non-profit sponsorships & events; influencer outreach; guest posting; backlink building; cross-promotions.

• Advertising: ad budget monitoring; ad reporting; ad optimizations & A/B testing; copy & graphic creation.

• Reporting: provide analytics from multiple lead generation sources and campaigns; create weekly, monthly, and yearly reports; create lead overview reports; provide miscellaneous reporting.

Key Accomplishments:

• Achieved an eight-fold increase in monthly website traffic within a two-year period through the successful launch of a website redesign, paid ads, and publicity initiatives.

• Developed and managed a digital preferred vendor list comprising 360+ vendors, offering valuable cross-promotion opportunities to clients, partners, and contacts.

• Pioneered the implementation of a comprehensive Portland Neighborhood platform to effectively promote local areas and market home listings to potential clients.

• Created and launched a comprehensive digital Agent Resource Center and media library, housing proprietary onboarding documents, policies, procedures, continuing education materials, contracts, open house sign-in sheets, and marketing and social media resources.

Intel Corporation: Marketing Program Manager

Hillsboro, OR | May 2014 to October 2020

Marketing Program Manager and Project Manager for Intel Corporation in Hillsboro, OR. Business Units Served: Digital Marketing Media; Solutions Marketplace; Digital Resource Center; Reseller Private Portal; Neural Compute Stick; Inside Program; Solutions Directory; Solutions Alliance; Artificial Intelligence - AI: In Production; Digital Support

Responsibilities:

• Consulted, implemented, and maintained web-related tasks and projects in a matrix environment.

• Used advanced project management, highly specific technical analysis, and familiarity with unique client tools and procedures.

• Validated, managed, and distributed responsibilities and service requests to the project team.

• Acted as the main point of client contact for the projects being managed and in charge of the quality of deliverables.

Key Accomplishments:

• Successfully launched Intel's cutting-edge artificial intelligence program, Intel® AI: In Production, resulting in a 68% increase in partnerships since its 2019 debut. Collaborated closely with senior leadership to align strategic objectives, consistently achieving quarterly and yearly KPIs.

• Oversaw the strategic migration and redesign of the Intel® Digital Resource Center, a vital portal providing essential resources to Intel's marketing agency partners and employees for creating Intel-branded multimedia content.

• Demonstrated effective project management by handling various projects, updates, and maintenance requests across diverse business units within Intel Corporation.

Minter Consulting Group: Owner & Principal

Portland, OR | October 2009 – May 2014

Formulated strategic marketing, public relations, and promotions initiatives, and communicated sales and productivity goals to CEOs, business owners, clients, and project stakeholders/team members.

Responsibilities:

• Developed product positioning and go-to-market strategies with company CEOs and executive management teams.

• Drove website development from inception to implementation for B2B, B2C, and nonprofit organizations.

• Created lead generation plans that included websites/microsites, social media, articles and feature stories, blogs, competitive analyses, brochures, videos, trade shows, email marketing campaigns, webinars, contests and sweepstakes, print advertisements, SEO, referral marketing, Newsletters, PPC/SEM, and promotional products.

• Established positioning, identified target audiences, and developed marketing plans.

• Created and managed content and graphics for company websites, social media, and digital/print media.

• Continuously worked to build and improve brand awareness and equity.

• Analyzed customer insights, consumer trends, performed market analysis, and used marketing best practices to build successful marketing strategies that aligned with stakeholder expectations

• Directed, planned, and coordinated all marketing efforts while partnering with agencies and third-party resources.

• Communicated marketing updates, strategies, and plans to the wider business.

Client Highlights:

• TriVium Systems, Beaverton, OR. Launched collections website for a call recording and report software company; led technical webinars and demos in conjunction with the tech team; rolled out narrated videos that addressed multiple channels; revised all marketing and sales collateral.

• Quitgate, Plainfield, NJ. Developed a website for an online smoking cessation platform; launched the company’s social media program.

• Qivvy, Portland OR. Created a marketing and communications plan for a start-up company that launched a digital offer builder for online retailers.

• Integration Management, Inc., Chicago, Illinois. B2B IBM solutions integration services; Launched SEO, SEM, and PPC programs; launched social media platforms.

• Meraki Studio, Stockholm, Sweden. (Advertising agency) Created and launched a comprehensive social media plan using HubSpot.

EDUCATION

Bachelor of Arts in Communication

THE UNIVERSITY OF TOLEDO - Toledo, OH

SOFTWARE

Microsoft Office Suite: Word, Excel, PowerPoint, Outlook, SharePoint, Microsoft Teams, OneNote ∙ Canva ∙ Listrak ∙ ActiveCampaign

WordPress ∙ Adobe: InDesign, Photoshop, Acrobat Pro ∙ ∙ Constant Contact ∙ Mailchimp ∙ Airtable ∙ Adobe Experience Manager (AEM)

Jira ∙ Confluence ∙ Buffer ∙ Later ∙ Social Pilot ∙ Mailshake ∙ Hootsuite ∙ Google Analytics ∙ Salesforce Marketing Cloud